April was Child Abuse Awareness Month and folks over in Spain created a very unique advertisement.
The billboard, created by an organization dedicated to aiding abused children shows a different message to children and to adults, even if both are looking at it at the same time.
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The ad was created with the use of lenticular printing, which allows different images to be seen depending on the vantage point, according to Mashable.
Aid to Children and Adolescents at Risk, the organization behind the advertisement, wanted to get the message of speaking up to children, even if they saw the ad while accompanied by an adult of even their aggressor.
The way this billboard works is if that it is seen by a child under 1.3 meters, about 4 feet 3 inches, the message reads, “If somebody hurts you, phone us and we’ll help you.”
Average heights by age were used in creating the video, so children under the age of 10 can see this message.
For adults viewing the billboard from a higher vantage point, the message reads, “Sometimes child abuse is only visible to the child suffering it.”
Advertising agency Grey explain to Mashable that the idea behind the billboard is that abuse victims might see the message as their walking down the street with their abuses.
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