(This version of the March 17 story, fixes spelling of EY Fintech analyst's name, paragraph 23)
By Cate Cadell
BEIJING (Reuters) - Ant Financial Services Group, the world's largest financial technology company, is confident of closing a deal for U.S. money-transfer firm MoneyGram International Inc, a top executive told Reuters, despite a higher bid from a U.S. rival.
The proposed $880 million deal is a first major step by Ant, the payment affiliate of Chinese e-commerce giant Alibaba Group Holding, to expand its business overseas, as the firm, valued at $60 billion, sets itself up for a public offering.
"MoneyGram we view as very attractive because it gives a global network of remittance capability and kind of an omnichannel approach that connects us," Douglas Feagin, head of Ant's international strategy, said in a phone interview.
"That's why we've entered the transaction and look forward to completing the deal with them."
But the plan faced a major hurdle this week as U.S. electronic payments firm Euronet Worldwide Inc launched a higher $1 billion bid for MoneyGram on Tuesday, arguing that its all-American deal would face less regulatory scrutiny than a lower bid by Ant.
Ant said earlier that it was making progress and on schedule to obtain all required regulatory and shareholder approvals, while MoneyGram has yet to decide whether it will recommend Euronet's higher offer to its shareholders.
Feagin, who had worked at Goldman Sachs Group Inc for more than two decades before joining Ant in 2016, declined to say whether Ant would raise its offer for MoneyGram, but said the deal was important for the firm's global push.
"Today with our wallets you can transfer money in a country quite easily, and we want to enable that more broadly around the world. That's what MoneyGram would help us to do," he said.
MoneyGram, which was rescued through a $1.5 billion financing deal in which Goldman participated after the subprime mortgage crisis in 2008, has long dominated the global money transfer industry with its large network of retail locations.
The Dallas-based firm has about 350,000 outlets in shops, post offices and banks in nearly 200 countries and territories. Its rivals include Euronet and Western Union Co.
A combination of Ant's technological expertise and MoneyGram's brand could be a game-changer for the global payment industry, analysts say, with scope for more consumers to use online transfer services rather than taking cash to storefronts.
Feagin added Ant would look longer-term to grow its business in developed markets, though it would take a cautious approach.
"We're going to be more careful about that in terms of designing the strategy and the kinds of customers we can access. We don't go in with a blind eye to the competitive nature of certain markets," he said.
Ant, which dominates China's online payment market but has been ramping up investment overseas amid fierce rivalry at home with peers such as Tencent Holding Ltd's popular WeChat Pay, is also eying several new deals around Southeast Asia this year, Feagin said.
"We're focused on larger markets there in terms of the population and the opportunity set. So I would expect to see some other partnerships this year," Feagin said.
Ant Financial is currently in talks with Indonesian media conglomerate Emtek to launch a payment joint venture, a source with direct knowledge of the discussions told Reuters. Feagin declined to comment on specific deals.
The push underlines Ant's ambitions to create a network of financial assets around the region.
Ant has made a series of investments in foreign payment firms in recent months as it looks to create an international network.
The spate of deals since the end of last year include tie-ups with Ascend Money in Thailand, Kakao Pay in South Korea and Mynt in the Philippines, following earlier investment in Indian firm PayTM.
"(Southeast Asia) is quite attractive because it has the fundamental characteristics of high mobile phone usage and rising per capita income, but still has a large population that is not banked," said Feagin.
According to analysts, the competition for payment and remittance assets in the region has spiked as firms look for deals to avoid the regulatory hurdles involved in entering the markets alone.
"There's pressure in these markets because there's only a limited number of quality assets," said Hong Kong-based EY Fintech analyst James Lloyd.
"It wouldn't surprise me if other technology companies, Chinese and otherwise, are equally engaged in these markets, looking at what viable payments or remittance players they could link to a global network," he said.
Ant Financial has confirmed plans for an IPO but it is not expected until 2018 at the earliest. It raised $4.5 billion in a record funding round in April, valuing the firm at around $60 billion, the same as American Express Co or insurer Chubb Ltd and more than any other privately held fintech firm.
Last month Reuters reported that Ant, whose hallmark payment app Alipay boasts around 450 million users, was in early talks to raise between $2 billion and $3 billion in debt to fund acquisitions and foreign investments.
(Reporting by Cate Cadell; Editing by Will Waterman and Alex Richardson)