Chrysler picks up on lifestyle truck

Chrysler Canada will start building a lifestyle pickup truck at its assembly plant in Windsor in the fall of 2013, industry insiders say. 

Chrysler Canada will start building a lifestyle pickup truck at its assembly plant in Windsor in the fall of 2013, industry insiders say.

AutomotiveCompass, a leading U.S. based research firm, and Chrysler suppliers revealed Tuesday the automaker has decided to proceed with production of a niche vehicle called the TR Ram Life Style Truck to help keep the plant humming.

“It (the vehicle) is an insurance policy that the plant will continue on three shifts at full capacity,” said Doug Shepard, editor of the firm’s weekly report tracking current and future global auto production. “This is a nice top-off of the tank.”

 
 
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