Chrysler has begun production of one of the industry’s most highly anticipated vehicles, the all-new 2008 Dodge Challenger SRT8 model. It brings the Challenger name back into Chrysler’s lineup as a modern muscle car.

The Challenger is built at Chrysler’s Brampton Assembly Plant on the same Ontario assembly line as the Dodge Charger and the award-winning Chrysler 300.

“Even though the development time for this Dodge Challenger SRT8 is one of the shortest in Chrysler’s history, the wait for this exciting car has been too long, and the wait is finally over,” said Frank Ewasyshyn, executive vice-president of manufacturing.

Nearly 1,000 employees and invited guests joined Ewasyshyn, Chrysler Canada president Reid Bigland and government officials for the celebratory roll-off.

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