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Howard Schultz, chairman, president and CEO of Starbucks, introduces Starbucks VIA Ready Brew yesterday in New York.

Howard Schultz, chairman, president and CEO of Starbucks, introduces Starbucks VIA Ready Brew yesterday in New York.

The new instant coffee goes on sale in Seattle and Chicago next month before rolling out to all Starbucks U.S. stores in the fall.

 
 
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