Edmonton’s Hot to Huddle 2010 Grey Cup Festival will be hotter than ever this year while still being family friendly.

The 2010 Grey Cup Festival committee announced its five festival premier partners and the festival event outline at Commonwealth Stadium yesterday.

Partnerships for the event include Boston Pizza, Epcor, Molson Canadian, Save-On-Foods and ScotiaBank.

“The Epcor Activity Centre and the ScotiaBank CFL Experience (will be) all about family programming.” said Duane Vienneau, executive director of the festival. “Everyone likes to go to Grey Cup and have a good time and experience some of the nightlife, but we’re trying to really make sure that we have things to do for the entire family, and to basically experience the game of football and the biggest game of the year.”

The Save-On-Foods Grey Cup Parade will kick off the big day on the morning of Nov. 27. Once the parade ends, the festival will begin downtown.

Festival organizers estimate that the economic impact of the Grey Cup will be about $75 million, and are predicting about 200,000 people will visit the festival.

Edmonton has hosted the Grey Cup three times previously in 1984, 1997 and 2002.

The last three Grey Cups that Edmonton hosted were sold out.

“In 2010 we will undoubtedly take the game and the party to new heights,” said Dave Jameson, director of communications and marketing for the Edmonton Eskimos.

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