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Company claims it will bid to rename CN Tower

A used car and boat website briefly caused a media stir yesterday by claiming it was prepared to pay $78 million for the naming rights to the CN Tower.

A used car and boat website briefly caused a media stir yesterday by claiming it was prepared to pay $78 million for the naming rights to the CN Tower.

It was all news to Gordon McIvor, vice-president of Canada Lands Corp., which owns the tower.

In a news release, Vehicle Gateway said it would formally submit a bid to Canada Lands by next Tuesday.

But McIvor emphatically denied that either the CN Tower or its naming rights were for sale, and labelled the bid a “publicity stunt” for Vehicle Gateway’s new website.

What’s more, McIvor said, he had never heard from Vehicle Gateway prior to yesterday, when he and his staff contacted it about the news release.

“We have received no bid,” said McIvor. “We haven’t even had a conversation with them other than our phoning them and asking them what they’re doing.

A Vehicle Gateway spokesman denied the news release was a publicity stunt. “It’s 100 per cent legitimate,” said Sam Lewis. “The bid hasn’t been put in yet. We’re sending out the bid next Tuesday. This is just making it public to Canada and the rest of the world.”