Devoting attention to the Canadian market, mid-Atlantic American states and the United Kingdom are among the strategies to build the tourism industry in Nova Scotia.

These details were revealed yesterday at the 2009 Tourism Summit - titled The Evolution of Tourism – taking place at the World Trade and Convention Centre in Halifax.

A release yesterday said Nova Scotia will target the Canadian market – the largest source of visitors to Nova Scotia – with retail-oriented advertising to meet the changing travel and buying habits of visitors.


The 2010 advertising campaign will also build on the successful 2009 “heroes” theme that uses Nova Scotians to tell the stories of the province’s unique and compelling history.

Nova Scotia expects its number of visitors to jump by one per cent from this year to last to about 2.1 million visitors. However, the amount of revenue generated by tourism is expected to drop by 1.6 per cent in 2009.

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