Consumers hang up on landlines

A growing number of Canadians are expected to give up their landlinesfor cellphones, contin­uing a trend that some say will gather momen­tumas new companies enter the market with competitive packages.

A growing number of Canadians are expected to give up their landlines for cellphones, contin­uing a trend that some say will gather momen­tum as new companies enter the market with competitive packages.

Rogers Communications Inc., which owns the Fido and Rogers services, already has a couple of plans targeted at consumers giving up their landlines, Rogers Wireless president Rob Bruce said yesterday.

“I think it’s going to be a huge future growth opportunity from a wireless perspective,“ Bruce told the annual BMO Capital Markets media and telecom conference in Toronto.

Bruce noted that some Fido customers, about nine per cent nationally, have given up landlines in favour of plans that offer, for example, 2,000 minutes a month (33.3 hours) for $40.

“We believe it’s a trend that’s going to continue to accelerate going forward, particularly with the proliferation of plans,” Bruce told the conference.

 
 
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