Edmonton’s police service will kick off a $15,000 education campaign in the next two weeks to remind drivers to turn down the volume, says a city report released Thursday.

The campaign will include radio and print ads that will target 25- to 55-year-olds in the beginning of the cruising season, says the report.

The city says the season generates hundreds of complaints over vehicle noise generated from non-commercial vehicles in the form of motorcycles, cars and light-duty trucks, especially those vehicles that have aftermarket exhaust systems.

“Trouble areas tend to be concentrated where residential housing is located in close proximity to major transportation routes and commercial areas,” read the report.

“These areas include but are not confined to Whyte Avenue, Jasper Avenue, Groat Road, 97 Street, Whitemud Drive and Anthony Henday Drive.

“The noted areas are popular locations noted for either cruising for the motorcycle and modified vehicle crowd or used as raceways for the sport bike crowd.”