Recent graduates embarking on their careers may find there are some things college didn’t prepare them for, a new Creative Group survey suggests. About four in 10 (42 per cent) advertising and marketing executives polled said acclimating to a firm’s corporate culture poses the greatest challenge for professionals starting a new job in the creative field. Learning new business protocols ranked second, with 30 per cent of the response.


Advertising and marketing executives were asked, “In your opinion, which of the following is the greatest challenge when a person is starting a new staff-level marketing/advertising job?” Their responses:

  • Acclimating to the corporate culture, 42 per cent;
  • Learning new business protocols, 30 per cent;
  • Adapting to a new manager’s style, 11 per cent;
  • Gaining acceptance among current employees, 9 per cent;

“It can be challenging for job seekers to assess a firm’s culture and how well it aligns with their values and priorities,” said Megan Slabinski, executive director of The Creative Group. “While good pay and benefits are attractive, nothing trumps a genuine sense of belonging.”

Slabinski noted that even those who are a good fit for a particular work environment may find it difficult to adapt to a new company’s culture.