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Creative call from Nissan

Nissan Canada Inc. Nissan has launched Hypercube, a unique social mediacampaign that celebrates, recognizes and rewards “social creativity” inCanada, in order to celebrate the addition of the Cube to its 2009spring lineup.

Nissan Canada Inc. Nissan has launched Hypercube, a unique social media campaign that celebrates, recognizes and rewards “social creativity” in Canada, in order to celebrate the addition of the Cube to its 2009 spring lineup.

The company behind the newest example of modern mobility is offering an online stage for 500 creative thinkers and talented individuals from across the country to demonstrate their social creativity and audition for a chance at driving away in one of 50 new Cubes.

Creative thinkers across Canada can get on stage with other talented individuals at hypercube.ca and engage with the Nissan cube community on Twitter@thehypercube or Facebook.

“In the spirit of creative thinking, we are taking a new approach to launching the cube that is exclusive to the Canadian market. Rather than relying on traditional advertising models, our entire campaign is being built around social media to engage with the creative class across Canada, whose members personify the Cube brand,” says Jeff Parent, VP sales and marketing of Nissan Canada.

The call for entries is open to anyone who consider themselves creative, hip, interesting or unique, including musicians, DJs, dancers, programmers, designers, bloggers, podcasters, poets, writers, storytellers and artists.

The call for entries will close on April 8 at 12:01 p.m. ET. Auditions begin April 15 and recipients of the 2009 Nissan Cube will be announced by mid-June.