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Disturbing wedding weight loss trend: Nasal feeding tubes

Some brides have turned to an extremeweight loss trend that sets a new creepiness record: nasal feedingtubes.

Just when we thought we'd heard it all, some brides have turned to an extreme weight loss trend that sets a new creepiness record: nasal feeding tubes.

For about $1,500 a pop — a real bargain for a feeding tube — brides can have protein nourishment pumped into their noses through a tube. They receive a steady stream of calories for 10 days and don't have to worry about eating.

The method is called enteral proteic nutrition, or the K-E Diet. It's most commonly used for people who are morbidly obese, though a growing number of brides-to-be are turning to the method to drop those last 10 or 15 pounds before the big day, as chronicled in an ABC story.

With a promise of shedding 20 pounds in 10 days, a doctor inserts a tube through the nose and all the way down to the stomach. About 800 calories in nutrition per day are pumped through the tube.

The rapid weight loss is a result of ketosis, which is when the body burns fat instead of sugar, and muscle stays relatively in tact.Dr. Oliver Di Pietro told ABC that people on the tube won't even experience any hunger for the 10 days. The dieters carry around a tote which holds the bag of liquid that's being filtered through the tube leading to their nose.

"People think I’m sick, I’m dying," Florida bride Jessica Schnaider said of being seen in public with a tube in her nose.

Dying? Probably not. But there is something pretty sick about this whole thing.

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