A new poll by the Canadian Automobile Association (CAA) has found that drivers want to take a leadership role in reducing car emissions, and even with the economic downturn, this has not dampened the environment as a household priority.

According to the survey, some 56 per cent of Canadians believe that reducing the environmental impact of driving would make a big difference in terms of environmental progress overall, with another 34 per cent saying it would make a little bit of difference.

Motorists were also polled on whether having tools to help them reduce the environmental impact of driving would be helpful. All told, 80 per cent of drivers said that such tools would be very or somewhat useful, and only 13 per cent said such a tool wouldn’t be useful.