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Earth to Facebook: Turn off for an hour

How does a person go about campaigning to shut down Facebook in support of Earth Hour? On Facebook, of course.

How does a person go about campaigning to shut down Facebook in support of Earth Hour? On Facebook, of course.

Toronto resident Angie Bird, 26, set up a Facebook page to publicize her plea to Mark Zuckerberg, the site’s founder and CEO: Switch off the 500-million-user site and draw awareness to energy conservation.

“It’s getting a lot of attention,” says Zoe Caron, climate policy and advocacy specialist for World Wildlife Fund Canada.

Earth Hour is an environmental initiative started in 2007 in Australia — where Bird is from — aimed at convincing people to power off in support of lowering carbon emissions. Last year, 128 countries signed up.

Bird thinks Facebook could bring even more attention to the cause. “It’s the easiest way to reach people of all races, religions and backgrounds,” she says.

Facebook’s press team has not responded — yet — to Bird’s campaign. But Bird is optimistic.

“It’ll be character-building,” she says to anyone who starts hyperventilating at the thought of being forced offline.

“They’ll have amazing things to update their status about, if they get through it.”

 
 
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