Edmonton Transit rolled out a bus yesterday that offers Wi-Fi Internet access, television screens, air conditioning, and an option to pay fares electronically that could attract more people to use transit, even through tough economic times, said the city.
Nathan Walters, a strategic marketing supervisor for Edmonton Transit Services, says the bus idea is perfect since the service is in a “unique position in this economic period.”
“A lot of people that are being more financially conscious, they are thinking, well it’s harder to find parking, it’s expensive,” Walters said onboard the city’s prototype bus, complete with all the bells and whistles, called ETS Platinum. “With this, you’re increasing the quality of (the rider’s) experience.”
The bus is part of a city project to help transit officials to get an idea of what riders want through an online survey.