An Edmontonian has won a contest for writing the “world’s most beautiful tweet.”

Marc MacKenzie of Edmonton took top prize in the online competition, organized by the Hay Festival of Literature and the Arts in the U.K.

His tweet: “I believe we can build a better world! Of course, it’ll take a whole lot of rock, water & dirt. Also, not sure where to put it.”

MacKenzie sent in dozens of tweets in a bid to win the contest. He had about 157 followers before the win, About 24 hours later, his followers had grown tenfold.