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ESPN reaches $5.6B deal to expand MLB coverage

ESPN reached a new eight-year deal with Major League Baseball, extendingthe cable network’s rights to more games, studio programming and onlinecoverage through 2021.

ESPN reached a new eight-year deal with Major League Baseball, extending the cable network’s rights to more games, studio programming and online coverage through 2021.

The network will spend $5.6 billion, about double what it currently pays baseball for domestic and international TV rights, digital programming and radio coverage, according to a person with knowledge of the situation who wasn’t authorized to speak publicly.

ESPN, the dominant sports channel, extended its commitment to baseball as it confronts stepped-up competition from NBC and CBS cable networks and a potential new entrant from Fox.

As media companies bid up the price of TV rights, cable carriers have resisted absorbing the added costs, leading to contract disputes and blackouts.

“The enormous scope of what we acquired will provide fans with more live baseball and more ways to access baseball content than ever before,” John Skipper, ESPN’s president, said in the statement.

Under the accord, the Bristol, Conn.-based sports cable network will gain rights to 10 additional regular season games and more footage highlights for use in multiple media, the league and ESPN said today in a statement. The network will also face fewer blackouts where local channels also have rights.

 
 
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