The TTC needs a makeover to rebrand poor customer service image and a senior executive in charge of reforming its corporate culture, says a sweeping report released yesterday.

Those recommendations are among 78 from an external customer service panel appointed in March.

The proposals range from platform screens to let riders know about service disruptions, to information kiosks where staff can field questions about routes and delays in busy stations.

While the report suggests the TTC has failed to remain current on best customer service practices, it says riders also have a role to play in ensuring the system works.

“Alarmingly, there seems to be a lack of respect for many of the operators.

“Operators are expected to act as a tour guide, policy enforcer, fare collector and custodian while providing information, directions and special assistance,” says the report.