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Facebook set to begin testing emoji reactions

Facebook's 'Like' button is going to get more emotive.
Reuters

Facebook's trademark "Like" button is set to get more expressive.

The social network said on Thursday it is launching a pilot test of "Reactions", which will allow users to express a range of emotions including love, happiness, anger and sadness.

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In a video accompanying a Facebook post by the company's chief product officer, Chris Cox, the "Reactions" buttons appear as animated emoticons and pop up when the "Like" button is long-pressed.

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The company said it would start the pilot in Ireland and Spain on iOS, Android and desktops.

The feedback from the pilot test will be used to improve the feature and the company hopes "to roll it out to everyone soon," Cox wrote in the post.

Today we’re launching a pilot test of Reactions — a more expressive Like button. As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun. Starting today Ireland and Spain can start loving, wow-ing, or expressing sympathy to posts on Facebook by hovering or long-pressing the Like button wherever they see it. We’ll use the feedback from this to improve the feature and hope to roll it out to everyone soon.

Posted by Chris Cox on Thursday, October 8, 2015
 
 
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