City launches family pass for buses, LRT
City politicians are hoping more families will be climbing onboard a bus or an LRT to get to where they need to go after approving a new transit day pass for families yesterday.
No date has been set on when the new passes will be available, but city officials say it will be sold to adults and would allow up to four kids under the age of 12 to ride for free.
"This will really take a bunch of cars off the street," said Coun. Dave Thiele during a debate in city hall yesterday.
"It’s also more economic for a family to take the bus rather than taking a car, and that’s a key part to the overall benefit of something like this."
The decision comes months after Edmonton Transit kicked off a pilot project last summer allowing families of up to two adults and four youths to travel on regular transit service during weekends and holidays for $7.50.
According to a city report, the family fare summer promotion resulted in a 150-per-cent increase in the sale of day passes compared to the summer of 2006.
Operator counts also indicated an average of 25 families took advantage of the passes per day during the weekends, according to the report.
During the council debate yesterday, Coun. Don Iveson said the new passes could also encourage families to pick up their children after school without having to drive.
Iveson said some city schools see "phenomenal traffic congestion" and the new passes could reduce the number of vehicles at pick-up and drop-off points.