Aaron Harris/canadian press


Beyoncé, left, Solange, centre, and Tina Knowles arrive on the red carpet to launch their collection Dereon in Toronto.


It was a family affair for Beyoncé on earlier this week as the pop sensation was joined by her mother and sister at the Canadian launch of their junior apparel collection, Dereon.

Dozens of fans packed a bustling downtown sidewalk outside a posh supper club to catch a glimpse of the superstar, who walked the red carpet with mom, Tina Knowles, and younger sister, Solange, just hours before she was perform at the Air Canada Centre.

The trio were decked out in apparel from the line, with Beyoncé wearing a form-fitting black dress with gold print.

“It’s all about a young working woman, a trendy woman, a woman that loves style,” Beyoncé said of the Dereon line. “My mom and my sister and I have all collaborated together, and we’re excited to launch it in Toronto.”

Tina Knowles, the co-founder, creative director and designer behind the Dereon brand, was designer and stylist for Beyoncé when she was part of the award-winning girl group, Destiny’s Child. She acts as designer and stylist for Beyonce and Solange as solo artists.

She said stylewatchers can expect to see a younger, more casual look with the Dereon line.

“Just really great trendy things, a lot of emphasis on fit, and just really cool stuff, lots of graphics and cool, young things,” she said.

Gold was a prominent feature in the detailing of pieces showcased in the Dereon runway show.

Dereon is distributed by Montreal-based Multiprint, and is available at specialty retailers across Canada.