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Fare cards need a name

TransLink’s on the hunt for a Vancouver-version of London’s “oyster,” Hong Kong’s “octopus,” or Seattle’s “orca:” names given to re-loadable fare cards. 

TransLink’s on the hunt for a Vancouver-version of London’s “oyster,” Hong Kong’s “octopus,” or Seattle’s “orca:” names given to re-loadable fare cards.

The transportation company is hosting a contest to solicit name suggestions from the public for a new electronic re-loadable fare-card for the Lower Mainland, due out in 2013.

“The cards are going to revolutionize the transit system,” said Ken Hardie with TransLink.

“So we obviously want to get a name that people will remember.”

In addition to choosing the card’s name, the winner will also receive an iPad, as well as a year’s worth of free transit when the cards are released publicly.

If you’d like to enter a name visit translink.ca. The contest ends Nov. 8.

 
 
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