Companies target new year’s dieters

Several quick service chains are offering and promoting new healthier menu items this week in a bid to attract post-holiday dieters.


Taco Bell, which is owned by KFC and Pizza Hut operator Yum Brands Inc., rolled out a new “Fresco” menu, featuring nine items with less than nine grams of fat. The items include a Fiesta Salsa with diced tomatoes, white onions and cilantro that replaces cheese and sauce as well as a Grilled Steak Soft Taco that has 4.5 grams of fat and 160 calories.

Starbucks Corp., meanwhile, is promoting a “Skinny” alternative to its latte and mocha drinks. If a customer orders a “Skinny” drink, it will be made with sugar-free syrup and skim milk, the company said.

The company has always allowed customers to ask for many of its drinks to be made with skim milk and sugar-free syrup, but it has not offered a mocha sugar-free flavour until now.

The new items coincide with the start of the yearly diet season, when those looking to shed a few pounds try their hardest to stick to new year’s resolutions.