London-based Felix Capital closed off its second fund to new investors at $150 million earlier this week, the company announced.
Now, their strategy is to "double down on the creative class" with future investments, Felix said in a press release.
"It’s still early in this journey," said Felix’s founder, Frederic Court, in a statement.“We founded Felix with a vision to be the partner of choice for great founders working at the intersection of technology and creativity.
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Felix has previously invested in ventures like Gwyneth Paltrow's lifestyle brand goop and Urban Massage, an on demand massage service. They've raised more than $300 million in capital since 2014.
The fund's strategy is something supported by Grita Loebsack, new advisory board member, formerly CEO of Kering luxury division and SVP Skincare at Unilever and MD L’Oreal UK.
"As consumers adopt digital lifestyles globally, every business must go through a digital transformation," Loebsack said in a statement. "This secular shift to a more connected life favours new, disruptive, digital- first and founder-led brands."
To learn more, visit www.felixcap.com.