robin kuniski/for metro calgary


Jackson Bergmann, left, and Raymond Whitter along with Calgary Flames captain Jarome Iginla opened the books to kick off Iginla’s annual Reading … Give It A Shot campaign.


Students at a northwest elementary scored big time yesterday during Jarome Iginla’s 12th annual Reading…Give It A Shot event.

Iginla was joined by Robyn Regehr, David Moss and Harvey the Hound to present the Grade 4, 5 and 6 students special bookmarks and autographs as part of a reading incentive program.

The students at W.O. Mitchell School in Silver Springs were chosen as the launch venue for the 12th annual reading program designed to encourage students to hit the books.

The Calgary Flames captain spoke to the students about the importance of reading.

“Reading is very important to everyone no matter what you want to do with your life or what you aspire to be. One of the biggest things is to enjoy reading and read as much as you can,” he told the students.

Organizer and Grade 6 teacher Tanya Cairney told Metro the program is a wonderful way to motivate children to read.

“I’ve literally had kids who don’t like to read at all, especially boys, and as soon as they find out they can get Flames bookmarks they don’t want to put the books down,” she said.

For every 100 minutes the children read they receive a Flames bookmark of a player with an action photo and information. The program applies to more than 200 Calgary schools.