Economies of Scale is a “theory of seduction” suggesting that the more you put yourself out there, the better you’ll do. Duh, you say. But, like the greatest economic theories, it gets better as you unpack it.

Say you spy the man/woman of your dreams sipping a green tea latte at the Soy Luck Club cafe: You’re almost guaranteed to spaz out when you approach him/her, unless you’re blessed with some serious confidence. What hope do you have of maintaining your cool as you try to give your future spouse your phone number, scrawled on an unbleached, recycled napkin?

What if, instead, you approached every cutie who caught your eye, on a daily basis? The stakes would be much lower, because you couldn’t possibly go out with every one of them —so what would you care about a rejection, or 15? This laissez-faire approach lowers your desperation level, which inversely affects your sex appeal. Now, that’s what we call a return on investment.

Em & Lo’s
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