Ford’s new Sync technology — available on the carmaker’s Focus, Edge, and Lincoln MKX models — has been declared the 2008 Best New Technology by the Automobile Journalists Association of Canada (AJAC).


The award was announced recently during a press conference at the opening of the Canadian International AutoShow in Toronto.


“The award was established to allow a group of technical writers to identify new and innovative technology of significant benefit to the consumer — so much so, that it is likely to be emulated by other manufacturers,” explained technology award chairman Richard Russell.


“Past winners include everything from run-flat tires to various hybrid and suspension technologies,” he noted.


The winner was chosen from a list of 10 entries, judged by a panel of AJAC members with specific technical qualifications who regularly report on industry engineering and technical trends.

“With Sync, Ford is delivering the unprecedented in-car connectivity experience that today’s consumer is looking for,” said Barry Engle, president and CEO Ford Motor Company of Canada Limited.

“Ford is revolutionalizing the daily drive making this technology more affordable and more widely available than ever before.”