Land Rover gives animal welfare a helping hand
Land Rover passed a historic milestone recently when the four-millionth vehicle rolled off the production line, 59 years after production began at the company’s factory in Solihull, England.
The vehicle, a Land Rover LR3, was donated to the Born Free Foundation, a charity dedicated to wildlife conservation and animal welfare. It was collected by the actress Joanna Lumley of Absolutely Fabulous fame and Born Free’s Founder patron. The iconic vehicle will become a ‘Rapid Response Rescue’ vehicle for deployment across Europe.
Will Travers, Born Free chief executive, said, “This important vehicle will enable us to carry out important frontline conservation and animal welfare missions at will. Without Land Rover’s support we simply would not be able to reach some of the off-road remote destinations or tackle some of the rescues that are a vital part of our work.”
This summer is likely to see the LR3 extensively used by Born Free’s partner, British Divers Marine Life Rescue, rescuing, treating and releasing stranded or abandoned marine mammals, especially Common and Grey seals, who frequently get into trouble along Britain’s shores during the breeding season.
Born Free has been one of Land Rover’s Global Sponsorship Partners since 2002. The sponsorship includes financial and vehicle support in the U.K., Kenya, Ethiopia, South Africa and Sri Lanka. In 2006 Land Rover’s support contributed to the rescue and relocation of three lions from a circus in France to Shamwari in South Africa.
Since the production of the 3-millionth Land Rover in 2001, an average of 700 cars have rolled off the production lines per day.