An upcoming festival could create some much-needed winter spirit in our city — and perhaps spark winter tourism.

Freezing Man Festival, an electronic, dance and alternative music event, to be held Jan. 29, 2011 at the Northlands Expo Centre, will be the first of its kind in the world.

The idea was brought to life by longtime Los Angeles-based music producer Michael Gaiman.

“I was so impressed of the vigour, energy and how young the city was,” said Gaiman.

Tickets are approximately $80 and are on sale through Ticketmaster.