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Who: French Rabbit
What: Cabernet Sauvignon 2004
Where: Vin de Pays d’Oc, Languedoc-Roussillon, Southern France.
Why: This innovative packaging aims to make wine more user-friendly and modern than ever. With a simple twist-off cap, recyclable enviro-packaging and lightweight design, the Tetra Prisma is the vin-equivalent of the Prius. The Boisset family has been making quality wine in France for two generations, and has been a leader in green, biodynamic and organic farming. Their motto for this quaffable juicebox? “Savour the wine — save the planet.” Gutsy deep purple, with ripe roasted berries and juicy blackcurrants, structured tannins and an oaky, smooth finish.
How (much): $13.95 1 litre, BCLS
When: This long weekend, pack the picnic basket, toss this in the backpack and head off into the great outdoors. Equally suitable for campfired burgers or roast beef sandwiches on baguette. Bonus — tetra’s litre size holds two glasses more than traditional 750ml bottles.
Winespeak of the Week: Vin de Pays [van deu pay-YEE] is French for “country wine.” This is the third-highest wine quality level in France’s highly regulated and convoluted quality control system. The two higher categories are Appellation d’ Origine Contrôlée (AOC) and Vin Délimité de Qualité Supérieure (VDQS). Vin de Table is lower.
Treve Ring is a local sommelier, consultant and food & wine writer.