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Future is green

Climate talks in Copenhagen this week have cast a bright light on theimportance of green technologies and their role in reducinggreenhouse-gas emissions.

Climate talks in Copenhagen this week have cast a bright light on the importance of green technologies and their role in reducing greenhouse-gas emissions.

It’s a theme the Ontario government is running with as part of a $1-million advertising campaign designed to lure U.S. investors to Canada’s most populous province.

Print ads, published in high-profile publications such as Business Week, The Wall Street Journal, The New York Times and Washington Post during and in the weeks leading up to the Copenhagen conference are emphasizing Ontario’s research and development tax credits, the province’s educated and diverse workforce — and billions of dollars that have been invested in nurturing a green economy.

Chris Morley, a spokesman for Premier Dalton McGuinty, said the advertisements have also run in Germany, France, Japan and the United Kingdom. TV ads in major U.S. markets are also running through November and December.

“This is part of our plan to raise Ontario’s profile as the leading jurisdiction in North America on green energy and clean tech,” said Morley.

The growth potential is huge, given that, in the past four quarters, worldwide clean technology investments totalled less than $95 billion US, according to U.K.-based research firm New Energy Finance, which was acquired Thursday by Bloomberg LP in recognition of the “fundamental re-engineering” taking place in the world’s energy industry.

 
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