Canadian gay travellers spent an average of $1,166 per trip last year, almost double what straight travellers spent, said a study released Friday by the Canadian Gay and Lesbian Chamber of Commerce.
Canadian gay, bisexual, lesbian and transgender travellers spent a total of $5.4 billion in Canada last year, according to the study conducted by Bay Charles Consulting Co.
“This study confirms that there is a pent-up demand for increased travel within Canada among the gay community,” said Laurence Bernstein, managing partner of Bay Charles.
“This business could help to compensate for the loss of (travel) business coming to Canada from the U.S.”
The study indicated gay travellers are almost twice as likely to go on leisure trips as the general public.
It also found 83 per cent of gay travellers believe Canada to be a place that “goes out of its way” to welcome gay tourists. Canada was ranked highly along with the Netherlands, Australia, Britain and France.
“The domestic LGBT market is an important one for Canada,” said Bruce McDonald of the Canadian Gay and Lesbian Chamber of Commerce.
“Gay travellers travel more frequently, spend more per trip and are more likely to travel in the off-season than the mainstream market.”