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General Motors targets younger buyers in rebranding strategy

General Motors is re-inventing its public image in a bid to persuadeNorth American consumers that it's no longer the hulking truck andgas-guzzling SUV brand they once knew.

General Motors is re-inventing its public image in a bid to persuade North American consumers that it's no longer the hulking truck and gas-guzzling SUV brand they once knew, but rather a fresh automaker with a focus on younger consumers.

 
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