— General Motors Corp. has a tentative deal to sell its Saturn brand to
former race car driver and dealership group owner Roger Penske, both
companies said Friday.
Penske has signed a memorandum of
understanding that would give his dealership chain, Penske Automotive
Group, Saturn’s 350 dealerships, the companies said. Penske told
reporters that he expects to offer all the dealers new franchise
agreements and will keep all 13,000 Saturn employees for the immediate
Neither Penske nor GM (NYSE:GM) would say how much Penske
is paying for the brand. Penske said he expects the deal to close in
the third quarter.
Penske Automotive Group also distributes
Daimler AG’s Smart subcompacts in the U.S., but Smart has its own
dealership network and Saturn dealers will continue to exclusively
distribute Saturn vehicles, Penske said.
Initially, GM will
continue to make cars for Saturn for two years, Penske said. But he
also said he is in talks with manufacturers around the world about
building Saturn cars in the future.
“We will be selling as many GM cars — a many GM-produced cars — under the Saturn brand as possible,” Penske said.
Automotive owns the second-largest U.S. automobile retail chain by
sales. It also owns heavy-duty engine manufacturer Detroit Diesel and
has race teams in the IndyCar, NASCAR and Grand-Am series.
Galeana, who owns two Saturn dealerships north of Detroit, said Friday
he was thrilled that Penske would be the Saturn buyer.
Penske is an icon in the business world,” Galeana said. “I’ve worked
with him personally. Nobody works harder than Roger Penske.”
Penske received wide acclaim for heading Detroit’s successful effort to host the Super Bowl in 2006.
Galeana said the fact that Penske is interested in Saturn means the brand has value.
“It allows Saturn to get back to its original roots, which is to be an independent car company,” he said.
which filed for bankruptcy court protection on Monday, has said it
plans to shed its Saturn, Hummer, Pontiac and Saab brands. Earlier this
week, GM said it found a buyer for Hummer in China’s Sichuan Tengzhong
Heavy Industrial Machinery Co.
However, any such deal would
require Chinese Commerce Ministry approval, and reports in state-run
newspapers Friday said Sichuan Tengzhong had not yet obtained such an
GM finds buyer for Saturn brand
<span id="ctl00_ContentPlaceHolder_article_NavWebPart_Article_ctl00___BodyLineup__" class="articlebody">General Motors Corp. has a tentative deal to sell its Saturn brand toformer race car driver and dealership group owner Roger Penske</span>