(Reuters) - Alphabet Inc's <GOOGL.O> Google said it has bought FameBit, an online technology platform that connects brands with YouTube stars to create promotional content.


In a blogpost on Tuesday, Google said the combination would help increase the number of branded content opportunities available, bringing more revenue to YouTube. (


Google did not disclose the financial terms of the deal.


FameBit will remain a standalone operation for now, it said in a blog post. (


(Reporting by Rachit Vats in Bengaluru; Editing by Shounak Dasgupta)