Selling green means doing a lot of weeding. Organizers of this weekend’s Green Living Show say they rejected 100 would-be exhibitors because their goods were not terribly environmental.
Sensing a lucrative green wave, some entrepreneurs are pushing products that make promises they cannot keep, spinning them as “natural” or “earth friendly.”
“We often get people trying to sell you a product that is not good, by claiming it is green,” says Lee Schnaiberg, an environmental consultant working for the show. “It is disheartening. But it is not always out of malice. A lot of people want to do good, but don’t necessarily know what that means, unfortunately.”