One of the golden rules of online dating says: Turn off your profile after you've successfully found a mate. For two years, singles have flocked to the dating website HowAboutWe to meet their future significant others. As its users get engaged and married, HowAboutWe loses its best customers.
"There's a core paradox in online dating," its co-founder Brian Schechter told Mashable. "The better you do with your service, the more quickly your users aren't going to need you."
The dating service has launched HowAboutWe for Couples to tackle the "rapid turn" of users and to remain a relevant resource for its core customers. HowAboutWe's secret sauce has always been its user-generated date suggestions.
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HowAboutWe for Couples is a membership-based service that delivers one-of-a-kind experiences to members every month. A week before the new month starts, HowAboutWe will ship its fresh datebook to subscribers.
With a $80 a month membership fee, romantic pairs can choose a free experience built for two -- or pay extra for a more luxurious date. The company takes care of all the details including the planning, reservations and letting you know when and where to show up. The gratuity is often conveniently included in the fee. All patrons have to worry about is wining, dining and enjoying their company.
The handpicked experiences for couples are guaranteed to be original and exclusively available on HowAboutWe. Two popular packages that were offered recently include "Lazy Sunday," a home delivery of brunch and dinner ingredients, and an experience called "Once in a Lifetime," offering couples two tickets to the "Once" musical on Broadway.
The company has been testing out different types of handpicked dates for months in its private beta stage. The editorial team will continue to work with local tastemakers and influencers to carefully craft romantic expeditions.