Canadians reduce their carbon footprint



Toyota has put more than a million hybrid-powered cars and SUVs on the road over the past 10 years. The Toyota Prius, pictured, was the world’s first mass-produced hybrid vehicle.


More than 16,000 Canadians have joined with environmentally-conscious consumers worldwide to push hybrid sales to more than one million units since Toyota introduced the Prius — the world’s first mass-produced hybrid vehicle — in 1997.


In doing so, they have reduced their environmental footprint by choosing a low-emission, fuel-efficient gasoline electric hybrid vehicle. By the end of May this year, Toyota sold 1,047,000 hybrid vehicles worldwide.

In Canada, cumulative sales of Toyota and Lexus hybrids reached 16,066.

“This is a significant milestone in the adoption of next generation technology to help us lessen our dependence on fossil fuels and our environmental footprint,” observed Yoichi Tomihara, president and CEO of Toyota Canada Inc.

“The fact that Toyota has put more than one million hybrid-powered cars and SUVs on the road over the past 10 years should lay to rest any reservations people have about the viability and long-term reliability of these fuel efficient, low emissions vehicles. Canadians should be proud of the contribution they have made to this worthwhile endeavour.”

In 1997, Toyota became the first automaker to mass-produce a hybrid vehicle when it introduced the Prius to the Japanese market two years ahead of schedule. This compact-size Prius came to Canada in July 2000. Just three years later, advances in Toyota’s hybrid technology enabled the company to upgrade the Prius to a mid-size liftback with more power and even fewer emissions, while offering it at the same price as the compact it replaced.

In the meantime, the company has expanded its hybrid offerings. In addition to the Prius, it also offers the Camry Hybrid sedan and Highlander Hybrid under the Toyota badge … and the GS 450h hybrid sedan and RX 400h hybrid SUV under the Lexus badge.

• Hybrid highlights: As of May 2007, Canadians had put 8,039 Toyota Prius hybrid vehicles on the road. 1,008 hybrids were sold in May alone — more than all Prius vehicles sold in its first three years in Canada.

As of last month, Toyota Highlander Hybrid saw 1,734 in sales since its launch in May 2005. So far this year, more than 30 per cent of all Highlanders sold were hybrid models. An all-new 2008 Highlander Hybrid goes on sale this fall.

Toyota has sold 4,155 Camry Hybrids since this mid-size sedan was introduced to Canada in May 2006. As of this year, Camry Hybrid accounts for 18 per cent of all Camrys sold in this country.

By the end of May 2007, there were 1,976 Lexus RX 400h hybrid SUVs in Canada. First introduced in May 2005, the RX 400h now comprises almost one-quarter of all RX sales.

In May 2007, 63 per cent of GS sales came from the GS 450h performance sedan. The GS 450h was first introduced in May 2006.