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Hyundai takes on the big boys

<p>Hyundai’s future plans have taken an interesting turn with the rapidly growing automaker’s latest revelation.<br /></p>

New sport sedan aimed at the upwardly mobile



Hyundai’s Genesis concept heralds futuristic designs of a rear-wheel drive premium sport sedan.





Hyundai’s future plans have taken an interesting turn with the rapidly growing automaker’s latest revelation.


Its latest Genesis concept car heralds the future architecture and design of a rear-wheel-drive premium sport sedan, scheduled to grace the company’s lineup in 2008.


“Concept Genesis will extend our product range into new segments from a performance, design and packaging perspective,” said Steve Kelleher, president and CEO, Hyundai Auto Canada Corp. “When it arrives in 2008 it will catapult Hyundai into competition against some highly respected rivals, and Genesis is more than up to the challenge.”


The sedan rides on a prototype of Hyundai’s all-new, rear-wheel-drive platform — the first such application in a North American Hyundai model — signalling the brand’s desire to broaden its appeal to discerning driving enthusiasts.


The Genesis is powered by a newly developed 4.6-litre V8 engine that develops well over 300 horsepower and is mated to a six-speed automatic transmission. The project marks the beginning of premium performance for the Hyundai brand.


“It is a manifestation of our desire to deliver world-class products in all market segments,” said Hyundai Auto Canada’s vice-president, sales and marketing, John Vernile.


“With Genesis, we’ve got a unique product position — an all-new, highly capable, rear-wheel-drive platform; a high-performance powertrain; and a premium, progressive design.”


Handling and steering performance is further controlled by Electronic Stability Control (ESC), the industry’s most important new safety technology.


ESC continually analyzes road speed, steering input, throttle position, lateral yaw rate and other factors.


An onboard microprocessor determines if the vehicle is starting to understeer or oversteer, and can brake appropriate wheels and reduce engine power to keep the vehicle safely on course.


 
 
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