Entourage, Santa Fe, Azera tops in study
Hyundai produced the most segment leaders of any automotive manufacturer, according to Strategic Vision's Total Quality Index ratings, which measures total vehicle satisfaction among new car owners.
Clinching the top spot in three distinct vehicle segments is a first for Hyundai.
The Strategic Vision results placed the Korean automaker’s Azera sedan atop the large car segment while the Entourage (tied with the Kia Sedona and Nissan Quest) held the top spot for the minivan segment and the Santa Fe came out on top in the small sport utility vehicle (SUV) segment.
“Hyundai’s success in 2007 is not surprising given its current products and press, as well as its leadership team, which is looking strategically to the future with new designs from styling to powertrain,” reported Dr. Darrel Edwards, founder and CEO of the San Diego-based Strategic Vision organization.
The Hyundai Santa Fe beat out competitors such as Toyota’s FJ Cruiser and the Jeep Wrangler 4-door for the top spot. The Entourage minivan, which tied for first with the Kia Sedona and Nissan Quest, beat out the Honda Odyssey for the top slot — a position held by the Odyssey for the last five years.
“In 2005, Strategic Vision predicted that Hyundai had the potential to match brand leaders Honda and Toyota,” said Steve Kelleher, president and CEO of Hyundai Auto Canada Corp. “In two short years, we have not only matched those manufacturers, we have leapfrogged to the front of the pack. This top ranking is a testament to everything we want our vehicles to stand for — great design, quality, safety and outstanding value.”
The Total Quality Index is a measurement of new vehicle owner satisfaction. The poll surveyed more than 27,000 vehicle buyers who bought 2007 models in September, October and November of 2006. Consumers were asked an array of questions about their ownership experience, including buying, owning and driving their new vehicles.