Hyundai says the new Genesis sedan is aimed at competitors like the Chrysler 300 and Pontiac G8.


Hyundai shook up the upscale auto scene with the introduction of its new flagship, the all-new Genesis sedan this week at the Detroit auto show.

With capabilities and features comparable to $60,000 luxury sedans, the Genesis will be offered at a starting price around $30,000 when it goes on sale this summer.

Built on a rear-wheel-drive platform (the first appearance for this layout on a Hyundai model in North America), the Genesis offers three powertrains, including 3.3-litre and 3.8-litre V6 engines, and Hyundai’s all-new 4.6-litre Tau V8. The latter will produce an estimated 368 hp on regular fuel, and led all its competitors in specific output with 80 horsepower per litre.

With technology rivalling more expensive luxury sedans, it showcases features such as XM NavTraffic, Adaptive Front Lighting System (AFLS), Smart Cruise Control, Lexicon audio systems and electronic active head restraints.

Hyundai says the Genesis is aimed at competitors like the Chrysler 300 and Pontiac G8. Its engineering benchmarks were the Mercedes-Benz E-Class, BMW 5 Series, Infiniti M, and Lexus GS.

Additional luxury features include premium leather heated and cooled driver’s seat.