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Infiniti comes full Cirque

Infiniti Canada recently revealed the Infiniti G37 Anniversary ArtProject Vehicle at the 14th Annual Canadian Art Gallery Hop Gala inToronto.

Infiniti Canada recently revealed the Infiniti G37 Anniversary Art Project Vehicle at the 14th Annual Canadian Art Gallery Hop Gala in Toronto.

To commemorate the marque’s 20th anniversary, the automaker partnered with Cirque du Soleil to create this one-of-a-kind G37 Sport Coupe. Montreal artist Heidi Taillefer created the design and spent almost one month hand-painting the exterior of the vehicle.

“Celebrating 20 years of Infiniti is an important milestone and we wanted to do something truly unique and representative of the Infiniti brand to commemorate this occasion,” said Wendy Durward of Infiniti Canada.

Cirque du Soleil is also celebrating its 25th anniversary this year.

Taillefer was one of several artists asked to submit a design concept for the exterior of the G Coupe. No structural changes could be made so the car could remain safe and driveable, and able to be auctioned off for charity at a later date. Taillefer’s inspired design “Ligozzi” was ultimately selected and she spent much of August and early September painting the vehicle.

 
 
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