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Is Stella truly singles’ favourite?

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Brewmaster weighs in, website suggests‘yes’



Paul Van de Walle was stumped.


The brewmaster of Stella Artois — from Butte, Belgium — came to Canada to talk about his fine brew, and the Nine-Step Pouring Ritual that he wants Canadians to learn so they better appreciate his labour of love.


Here’s a question from yours truly, based entirely on a Plenty Of Fish tagline — "users like to be matched up by interests such as Stella Artois" — a few conversations, personal experiences and without a stitch of empirical data: Do singles love this beer?


While "Huh?" was the 47-year-old’s initial reaction, and he didn’t have a better one in any of the five languages he speaks, he mulled that question over. He e-mailed Suds the following a few days after our initial conversation:


"Choosing Stella Artois definitely says something about the person selecting the beer, so if you’re trying to impress someone, Stella Artois is a great choice. Stella Artois is a single beer, a dating beer and a married beer — it’s a beer for everyone, everywhere! Discerning drinkers love the smooth taste of Stella Artois and appreciate its history, high quality and careful attention to detail with the meticulous Nine-step Pouring Ritual." (Read last week’s column online for more on those steps.)


"Stella Artois is for anyone who appreciates gold-standard treatment and delicious European lagers."


Here’s a kick in the pants, for those of you having to foot the bill on that coming date: The average price of a Stella Artois in Belgium: About 1.80 euros, or $2.80. Compare that with the $6-$8 per chalice in bars around town.


Two good spots for that date with Stella recommended by Van de Walle’s InBev friends at Labatt, Stella’s sister company, are The Bier Markt and The Drake.


But the big question is: Would Van de Walle give a free Stella Artois to a man or woman that had saved one of his three children’s lives at war?


"Huh?" This time a quick recovery: "Anyone who comes by my house whether a woman or a woman, will get a free pint of Stella Artois." Sounds like a fun date. Gezondheid!’



suds@metronews.ca



















Stella Artois Gingerbread Cake


INGREDIENTS:




  • butter and flour for baking pan



  • 125 ml (1/2 cup) butter, at room temperature



  • 500 ml (2 cups) brown sugar



  • 4 large eggs



  • 250 ml (1 cup) molasses



  • 500 ml (2 cups) raisins



  • 1250 ml (5 cups) all-purpose flour



  • 15 ml (1 tbsp) baking powder



  • 2.5 ml (1/2 tsp) cinnamon



  • 45 ml (3 tbsp) freshly ground ginger



  • 5 ml (1 tsp) ground cloves



  • 5 ml (1 tsp) salt



  • 250 ml (1 cup) Stella Artois, at room temperature




METHOD:




  1. Preheat the oven to 175 C (350 F).



  2. Butter and flour a 10-in. cake or Bundt pan.



  3. Using a mixer, cream the butter and brown sugar at high speed until fluffy.



  4. Gradually add the eggs.



  5. Gently stir in the molasses, then the raisins.



  6. Gently fold in all the dry ingredients.



  7. Gradually stir in the Stella Artois.



  8. Place the batter in the prepared pan and bake for 50-60 minutes, until a toothpick inserted in the centre comes out clean.



  9. Serve with vanilla ice cream and cherries.





 
 
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