Contacts help George make a name in music

Canadian singer George performs at The Guvernment tonight.


George knows what it takes to be a success in the music business.

If he’s ever in doubt all he needs to do is examine the work ethic of his aunt, actress Kyra Sedgwick, his uncle and her husband, Kevin Bacon, and his management which includes former 3Deep member C.J. Huyer and former Backstreet Boy Howie Dorough.

But it’s a hard road for any Canadian musician, particularly one trying to make his name in the ever-crowded pop and R&B market.

Still, the 20-year-old Torontonian — who only uses his surname Nozuka for signing cheques and record deals — feels he has the drive to turn his childhood dream of superstardom into reality. If the success of the first single Talk To Me from his debut album, Believe, is any indicator, George might be on the right path.

“I realized at a young age that if I’m going to do this I have to create a work ethic myself … I think it starts from a person wanting to do something,” he says.

Listen to George reference his musical influences — Alicia Keys, Stevie Wonder and even Elvis Presley — and it’s clear that his love of music runs deep. So too does his appreciation for hard work.

George decided around the age of 12 that he would break into the music business. He learned to play guitar, harmonica and piano and began dancing.

After bouncing around the local amateur boy band circuit, George met Huyer and began building his solo career.

He’s recently been touring Canada and since October has watched Talk To Me climb the charts. The track recently peaked at No. 1 on the Much Music video countdown.

George is quick to point out that having management with friends in high places has undoubtedly helped his work get noticed.

“Howie’s been showing the product to a lot of people and it’s building in Canada, and people in other territories are starting to look at the product and believe in the product now, which is really exciting,” he says of Dorough’s promotional efforts.

In fact it was the former boy band sensation who introduced George to the media and fans at this year’s Much Music Video Awards.

But it’s exposure to the hectic lives of Bacon, Sedgwick and even Dorough which has offered George insight into the dedication necessary to succeed in show business.

Then there’s that whole problem of maintaining those achievements.

Connections and name recognition aside, George feels that perhaps the most important lesson Dorough taught him early on was one in humility and perspective.

“I just want to focus and get bigger and bigger,” he says. “The only way you can do that is if you stay focused. Once you believe the hype it’s the beginning of the end.”

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