With so many North Americans out of work, Hallmark has a ready market for its new set of cards for people who’ve lost their jobs.
Reads one with a grumpy Persian cat on the front: “Heard about your job.” And inside, “Is there anywhere I could hack up a hairball, like, say, on a former employer’s head? Just wonderin’”
Some are more heartfelt.
“It’s hard to know what to say at a sensitive time like this,” the cover script reads under a sketch of an unemployment line. Inside: “How about “I’m buying!”
The half dozen cards specifically about lost jobs launched two years ago in stores and online in the U.S., but not in Canada, as part of the greeting card giant’s “Encouragement” line, meticulously developed by lead writer Suzanne Berry.
They “seem to be selling well,” Hallmark spokeswoman Jaci Twidwell said.
Both world wars, the 9/11 terrorist attacks, the atom bomb and the Great Depression have all been fodder for the 101-year-old company.
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The new job-loss ones are designed “to meet a relevant and niche consumer need to support friends and family who are going through a difficult time,” Twidwell said.