The Canadian ebook company Kobo is getting into the crowded tablet market and beating a major competitor to the punch.

Orders are now being taken for the Kobo Vox, a full-colour seven-inch tab­let about the same size as the BlackBerry PlayBook. It’s selling for about $200. Shipping starts on Oct. 28.

It’s a Wi-Fi only device, runs on the Google Android operating system and has eight gigabytes of built-in storage, with the ability to add up to 32GB more with an SD card.

The Vox will compete against a long list of tablets, including Apple’s iPads, the PlayBook, Samsung’s Galaxy Tabs and Motorola’s Xoom. But the Vox is about 60 per cent cheaper than the iPad.

 

Kobo’s largest ebook competitor, Amazon, also announced its own tablet recently with similar specifications. Called the Fire, it’s not due for release until Nov. 15 and is also selling for $199 in the U.S.

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