A recession isn’t usually the best time to raise prices. Nor is the timing exquisite when the product — in this case the Toronto Maple Leafs — is less than peak market value. But that’s what Maple Leaf Sports and Entertainment is doing by asking season ticket holders for an extra 3.5 per cent next season.
Tom Anselmi, MLSE executive VP and COO, said yesterday the time is never right to raise prices, but rising costs and a falling dollar have left the league’s most profitable franchise with no choice. “We’re basically operating on ’03-’04 prices,” he said. Anselmi said season-ticket holders were notified of the price increase last Friday. He said the team hasn’t received any negative feedback.
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