Do people make big life decisions in their car?
Moving house? Changing jobs? Getting married? Gone are the days of conferences around the kitchen table. Now some of our biggest life-changing decisions are made in the front seat of a car, according to research released today. And it seems that the peace, quiet and lack of distractions that a car offers create the ideal environment for these significant conversations.
The survey by Kia Motors in the UK reveals how on long car journeys, nearly half the respondents have agreed to move house (43 per cent), and the same number have discussed important career changes. Nearly a quarter (23 per cent) have broached the subject of getting married, while one in eight (12 per cent) went one step further and agreed to start trying for a baby — once they had got home of course!
Other life decisions discussed in the front seat of the car included:
- Going on holiday (64 per cent)
- Buying a new car (48 per cent)
- Decorating (41 per cent)
- Ending a relationship (25 per cent)
- Getting a new pet (24 per cent)
- Getting divorced (7 per cent)
But why are Brits using this time to tackle such life-changing decisions? Almost two thirds of those surveyed said that, as time-poor, they valued the time to be able to talk to one another (62 per cent). Interestingly more than a third liked the fact that either party couldn’t walk away from the conversation (38 per cent). Twenty eight per cent enjoyed the intimacy of a car, yet conversely one in five felt it was less confrontational than face-to-face conversations (21 per cent). A quarter said that it was the best place to avoid distractions (23 per cent).
The research revealed some interesting differences between the sexes. It seems that men are less keen to discuss anything to do with relationships, be that starting or ending them, while women are less likely to share concerns about their careers.
But what happens when the discussion gets heated? The majority are most likely to change the subject (44 per cent) or stop the conversation and pick it up at a later date (36 per cent).
However, 17 per cent would drown out the other person by putting the radio on and one in ten would park up so they could really have it out!
The research was conducted to coincide with Kia’s new ad campaign that sees a man and woman agreeing to get married, settle down and have kids all during the course of a car journey.