Loblaw Cos. Ltd. has crafted a high profile marketing campaign aimed at enticing customers to give its cheaper store-brand products a try.
In the process, it has joined a typical recession-era brand war that pits the claims of cheaper private label products against their most costly, and some would argue more high quality, national brand counterparts.
Loblaw isn’t the only major retailer putting a bigger push behind its private label products.
Rival supermarket operator, Metro Inc., is bringing more of its Quebec-based brands into its newly acquired Ontario stores, formerly part of the Dominion and A&P chains.
